International Marketing : Emerging Markets
Book Details
Format
Hardback or Cased Book
Book Series
Advances in International Marketing
ISBN-10
0857244477
ISBN-13
9780857244475
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 27th, 2011
Print length
300 Pages
Weight
614 grams
Dimensions
23.90 x 16.20 x 2.30 cms
Product Classification:
International businessSales & marketing
Ksh 17,450.00
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Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
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