International Marketing in Fast Changing Environment
Book Details
Format
Hardback or Cased Book
Book Series
Advances in International Marketing
ISBN-10
1781908966
ISBN-13
9781781908969
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 8th, 2013
Print length
350 Pages
Weight
572 grams
Dimensions
15.90 x 23.50 x 2.80 cms
Product Classification:
Sales & marketing
Ksh 20,500.00
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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
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