International Marketing in the Fast Changing World
Book Details
Format
Hardback or Cased Book
Book Series
Advances in International Marketing
ISBN-10
1785602330
ISBN-13
9781785602337
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 3rd, 2015
Print length
304 Pages
Weight
586 grams
Dimensions
16.10 x 23.60 x 2.90 cms
Product Classification:
Sales & marketing management
Ksh 19,450.00
Manufactured on Demand
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Fast
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
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