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International Marketing in the Network Economy

By: F. Kohlbacher (Author)

Extended Catalogue

Ksh 14,050.00

Format: Paperback or Softback

ISBN-13: 9781349354085

Publisher: Palgrave Macmillan

Publication Date: Oct 23rd, 2007

Dimension: 21.60 x 14.00 x 45.40 cms

Category: Coding theory & cryptology

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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

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