International Marketing Research
Book Details
Format
Paperback / Softback
ISBN-10
0470010959
ISBN-13
9780470010952
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 24th, 2005
Print length
528 Pages
Weight
940 grams
Dimensions
23.50 x 19.10 x 2.70 cms
Product Classification:
International businessSales & marketing
Ksh 9,750.00
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The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.
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