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By: (Author) Colin Gilligan , (Author) Martin Hird
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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firms strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
Throughout case studies are used to highlight particular issues.
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firms strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
Throughout case studies are used to highlight particular issues.
Get International Marketing (RLE International Business) by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment
