International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice
2020 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3030335879
ISBN-13
9783030335878
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 6th, 2019
Print length
188 Pages
Product Classification:
Business strategyMarket research
Ksh 10,800.00
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
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