International Perspectives on Business Communication : From Past Approaches to Future Trends
Book Details
Format
Paperback / Softback
ISBN-10
3631393261
ISBN-13
9783631393260
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Mar 7th, 2003
Print length
216 Pages
Weight
288 grams
Dimensions
14.90 x 20.90 x 1.40 cms
Ksh 7,750.00
Re-Printing
0 in stock
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Secure
Quality
Fast
Europe, with its historical and cultural traditions, its economic challenges and its rich variety of languages, is involved in the globalization process. Globalization, however it is defined, gives rise to different issues in business communication which must be analyzed, described and, last but not least, integrated into academic teaching. This volume consists of 16 contributions on the topics Americanization and Globalization, Analyzing Professional Interaction, New Communication Technologies, Teaching Language through Business Content, Intercultural Teams and English and other Languages in Business. These themes drew together scholars, educators and practitioners from around the world for the European Convention of the Association for Business Communication held in Dresden in 2001.
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