International Place Branding Yearbook 2011 : Managing Reputational Risk
Book Details
Format
Hardback or Cased Book
ISBN-10
0230279538
ISBN-13
9780230279537
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 29th, 2011
Print length
213 Pages
Weight
558 grams
Dimensions
24.00 x 16.20 x 2.10 cms
Product Classification:
Business strategyInternational businessAdvertising
Ksh 6,500.00
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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Get International Place Branding Yearbook 2011 by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
