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International Retail Marketing

By: (Author) Christopher Moore , (Author) Grete Birtwistle , (Author) Margaret Bruce

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Ksh 9,400.00

Format: Paperback / Softback

ISBN-10: 0750657480

ISBN-13: 9780750657488

Publisher: Taylor & Francis Ltd

Imprint: Butterworth-Heinemann Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 26th, 2004

Print length: 280 Pages

Weight: 538 grams

Dimensions (height x width x thickness): 24.30 x 19.90 x 1.50 cms

Product Classification: International business
Sales & marketing
Retail sector

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Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

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