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International Retailing Plans and Strategies in Asia

By: USA) Kaynak Erdener (The Pennsylvania State University at Harrisburg (Author) , Jung-Hee Lee (Author) , UK) Dawson John (University of Edinburgh (Author)

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Ksh 39,150.00

Format: Hardback or Cased Book

ISBN-13: 9780789028884

Publisher: Taylor & Francis Inc

Publication Date: Jul 5th, 2005

Dimension: 22.90 x 15.20 x 49.80 cms

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Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

Get International Retailing Plans and Strategies in Asia by Erdener (The Pennsylvania State University at Harrisburg, USA) Kaynak at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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