International Satellite Broadcasting in South Asia : Political, Economic and Cultural Implications
Book Details
Format
Paperback / Softback
ISBN-10
0761812024
ISBN-13
9780761812029
Publisher
University Press of America
Imprint
University Press of America
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 20th, 1998
Print length
342 Pages
Weight
440 grams
Dimensions
21.70 x 13.60 x 2.50 cms
Product Classification:
Sociology & anthropology
Ksh 13,700.00
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International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
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