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International Sport Marketing

By: Michel Desbordes (Author) , Canada) Richelieu Andre (Universite Laval (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367151096

Publisher: Taylor & Francis Ltd

Publication Date: Apr 29th, 2019

Weight: 478 grams

Dimension: 16.30 x 24.20 x 1.50 cms

Category: Sport & leisure industries

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This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.

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