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International Sport Marketing

By: Michel Desbordes (Author) , Canada) Richelieu Andre (Universite Laval (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367730369

Publisher: Taylor & Francis Ltd

Publication Date: Dec 18th, 2020

Weight: 356 grams

Dimension: 15.50 x 23.20 x 1.70 cms

Category: Sport & leisure industries

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This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.

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