International Strategy : Context, Concepts and Implications
by
David Collis
Book Details
Format
Paperback / Softback
ISBN-10
1405139684
ISBN-13
9781405139687
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 22nd, 2014
Print length
400 Pages
Weight
1,018 grams
Dimensions
24.50 x 18.40 x 2.10 cms
Product Classification:
International business
Ksh 7,400.00
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Drawing on the course material developed at Harvard Business School by David Collis, International Strategy focuses on the enterprise that operates across borders as a unit of analysis and the senior manager in a multinational corporation as the typical decision-maker.
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