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International Tourism

By: Yvette Reisinger PhD (Author) , Frederic Dimanche (Author)

Manufacture on Demand

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780750678971

Publisher: Taylor & Francis Ltd

Publication Date: Mar 30th, 2009

Weight: 820 grams

Dimension: 23.40 x 19.20 x 2.30 cms

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Over the years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. This title gives a coverage of cross-cultural issues and behavior in tourism. It illustrates how international cultural differences influence travel decision-making.

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