Internationalisation Process Context and Market : Process, Context and Markets
Book Details
Format
Hardback or Cased Book
Book Series
The Academy of International Business
ISBN-10
0333699432
ISBN-13
9780333699430
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 8th, 1998
Print length
279 Pages
Ksh 23,400.00
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0 in stock
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This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets.
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.
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