Internationalization, Innovation and Sustainability of MNCs in Latin America
Book Details
Format
Hardback or Cased Book
Book Series
AIB Latin America
ISBN-10
1137024127
ISBN-13
9781137024121
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 8th, 2013
Print length
204 Pages
Weight
408 grams
Dimensions
22.30 x 13.60 x 1.80 cms
Product Classification:
Business innovationInternational businessMultinationals
Ksh 16,200.00
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Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America.
As global and regional integration move forward, firms must be innovative and sustainable when setting up operations in new countries and markets. The AIB-LAT book series presents research findings and theoretical developments in international business, with special emphasis on studies focusing on internationalization, innovation and sustainability in Latin America - three increasingly interconnected and important issues for firms around the world. Latin America continues to gather business and academic attention as the region plays a growing role in the global economy. The chapters of this volume will further readers'' understanding of how business enterprises from and in Latin America strive to create and implement sustainable and innovative solutions while developing their international operations by presenting research findings from top scholars working in the region.
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