Internationalization of Business : Cases on Strategy Formulation and Implementation
2018 ed.
Book Details
Format
Hardback or Cased Book
Book Series
MIR Series in International Business
ISBN-10
3319740881
ISBN-13
9783319740881
Edition
2018 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Jan 12th, 2019
Print length
171 Pages
Weight
420 grams
Dimensions
23.80 x 15.60 x 1.60 cms
Product Classification:
Business strategyInternational businessSales & marketingSales and marketing
Ksh 23,400.00
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In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
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