Internationalization of Luxury Fashion Firms : Examining the Business Models of SMEs
2022 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Palgrave Advances in Luxury
ISBN-10
3030887545
ISBN-13
9783030887544
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 9th, 2021
Print length
195 Pages
Product Classification:
International business
Ksh 21,600.00
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0 in stock
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Quality
Fast
Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
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