Interpretations of Luxury : Exploring the Consumer Perspective
1st ed. 2018
Book Details
Format
Hardback or Cased Book
Book Series
Palgrave Advances in Luxury
ISBN-10
331960869X
ISBN-13
9783319608693
Edition
1st ed. 2018
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Oct 2nd, 2017
Print length
191 Pages
Weight
390 grams
Dimensions
15.20 x 21.80 x 1.80 cms
Ksh 23,400.00
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Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world.
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
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