Intersection : How Enterprise Design Bridges the Gap between Business, Technology, and People
Book Details
Format
Paperback / Softback
ISBN-10
0123884357
ISBN-13
9780123884350
Publisher
Elsevier Science & Technology
Imprint
Morgan Kaufmann Publishers In
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 22nd, 2012
Print length
462 Pages
Weight
922 grams
Dimensions
23.50 x 19.40 x 2.20 cms
Product Classification:
Business strategy
Ksh 7,100.00
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Introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises. This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges.
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