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Introducing Communication Research - International Student Edition
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Introducing Communication Research - International Student Edition : Paths of Inquiry

4 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 1544372167
ISBN-13 9781544372167
Edition 4 Revised edition
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture US
Country of Publication GB
Publication Date Aug 28th, 2019
Weight 760 grams
Dimensions 20.30 x 25.40 x 1.70 cms
Product Classification: Research methods: general
Ksh 20,500.00
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Teaching students the basics of communication research in an accessible manner, this fourth edition demystifies the theories and applications through its focus on methods in practice.

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences.

 

New & Key Features

 

  • New vignettes introduce a theoretical or methodological topic using language and contexts that students new to research can easily comprehend.
  • New and updated content includes:
    • "First Decisions": expanded discussion of basic research perspectives, worldviews, communication metatheories, and communication research traditions.
    • Bibliographic research: new content on identifying and assessing fake news.
    • Survey methodology: new content on "big data" and surveys.
  • Application exercises help students learn to make decisions about research practice.
  • Ethics panels with questions facilitate discussion of research ethics in practice.

 

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