Introducing Cultural and Media Studies : A Semiotic Approach
Book Details
Format
Paperback / Softback
ISBN-10
0333972473
ISBN-13
9780333972472
Publisher
Bloomsbury Publishing PLC
Imprint
Red Globe Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 7th, 2002
Print length
240 Pages
Weight
392 grams
Dimensions
23.40 x 15.50 x 1.60 cms
Product Classification:
Cultural studiesMedia studiesCultural studiesMedia studies
Ksh 6,850.00
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It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader’s analytic vocabulary in a practical way.
This second edition of the popular introductory textbook Introducing Cultural and Media Studies, has been thoroughly revised and updated for a new generation of students taking introductory courses in cultural studies and cultural analysis at a tertiary level. Clear, applied and very easy to follow, it provides a solid grounding in the key terms and theories necessary for the study of popular culture and media texts. Without underestimating the complexity of the social, this text encourages a critical and inventive attitude to cultural theory and, through its practical step-by-step approach, is very confidence-building. References and resources have been revised to include world wide web addresses, and examples are tailored to appeal to a broad international readership.
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