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Introducing Media Studies

By: Ziauddin Sardar (Author) , Borin Van Loon (Author)

4 in stock

Ksh 1,450.00

Format: Paperback or Softback

ISBN-13: 9781848311848

Publisher: Icon Books

Publication Date: Jul 1st, 2010

Weight: 156 grams

Dimension: 16.70 x 11.60 x 1.40 cms

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Explores the complex relationship between the media, ideology, knowledge and power. This title provides a tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation.

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