Introducing Public Relations : Theory and Practice
Book Details
Format
Hardback or Cased Book
ISBN-10
1412921147
ISBN-13
9781412921145
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2011
Print length
240 Pages
Weight
610 grams
Product Classification:
Public relations
Ksh 24,300.00
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Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.
With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:
With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:
- Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why
- Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR
- Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals
- Helps easy revision with exercises, summaries and checklist.
Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
Get Introducing Public Relations by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.
