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Introduction to Business Communication
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Introduction to Business Communication

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Book Details

Format Paperback / Softback
ISBN-10 3631537107
ISBN-13 9783631537107
Edition New
Publisher Peter Lang GmbH
Imprint Peter Lang GmbH
Country of Manufacture DE
Country of Publication GB
Publication Date May 20th, 2005
Print length 422 Pages
Weight 544 grams
Dimensions 14.70 x 20.70 x 2.40 cms
Ksh 10,200.00
Manufactured on Demand 0 in stock

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This series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. In order to conduct any business, relationships need to be established which are primarily reciprocal relationships – whether between employer and employee, or provider and customer. Since business relationships are essentially human relationships, they rely on communication. Thus, an understanding of fundamental human communication principles serves to explain, comprehend, and foster business relationships. The texts included in this book cover various topics in general and intercultural communication that have direct relevance to the world of business.

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