Introduction to Business Communication
New
Book Details
Format
Paperback / Softback
ISBN-10
3631537107
ISBN-13
9783631537107
Edition
New
Publisher
Peter Lang GmbH
Imprint
Peter Lang GmbH
Country of Manufacture
DE
Country of Publication
GB
Publication Date
May 20th, 2005
Print length
422 Pages
Weight
544 grams
Dimensions
14.70 x 20.70 x 2.40 cms
Product Classification:
Communication studiesManagement & management techniques
Ksh 10,200.00
Manufactured on Demand
0 in stock
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This series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. In order to conduct any business, relationships need to be established which are primarily reciprocal relationships – whether between employer and employee, or provider and customer. Since business relationships are essentially human relationships, they rely on communication. Thus, an understanding of fundamental human communication principles serves to explain, comprehend, and foster business relationships. The texts included in this book cover various topics in general and intercultural communication that have direct relevance to the world of business.
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