Introduction to Digital Economics : Foundations, Business Models and Case Studies
Second Edition 2021
Book Details
Format
Paperback / Softback
Book Series
Classroom Companion: Business
ISBN-10
3030782395
ISBN-13
9783030782399
Edition
Second Edition 2021
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 14th, 2022
Print length
353 Pages
Weight
562 grams
Dimensions
23.20 x 15.60 x 2.30 cms
Ksh 4,500.00
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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services-the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today''s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
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