Introduction to Market Access for Pharmaceuticals
Book Details
Format
Hardback or Cased Book
ISBN-10
1138457051
ISBN-13
9781138457058
Publisher
Taylor & Francis Ltd
Imprint
CRC Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 27th, 2017
Print length
204 Pages
Weight
540 grams
Product Classification:
Sales & marketingPharmaceutical industriesPharmacology
Ksh 36,000.00
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Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.
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