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Introduction to Marketing, International Edition

By: Joe (Louisiana State University) Hair (Author) , Charles (Texas Christian University) Lamb (Author) , Arlington) McDaniel Carl (University of Texas (Author)

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Ksh 24,750.00

Format: Paperback or Softback

ISBN-13: 9780324544015

Publisher: Cengage Learning, Inc

Publication Date: Apr 25th, 2007

Weight: 1385 grams

Dimension: 27.40 x 21.80 x 2.50 cms

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Offers coverage, learning tools, examples, and applications that helps students to understand marketing concepts and to apply them to real-world practice.

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