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Introduction to Social Research
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Introduction to Social Research : Quantitative and Qualitative Approaches

4 Revised edition

Book Details

Format Hardback or Cased Book
ISBN-10 1036209709
ISBN-13 9781036209704
Edition 4 Revised edition
Publisher SAGE Publications Ltd
Imprint SAGE Publications Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 21st, 2025
Print length 384 Pages
Weight 900 grams
Ksh 23,950.00
Werezi Extended Catalogue 0 in stock

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A bestselling guide to the entire research process, from formulating a research question to writing up your research.

Unlock the secrets of social research with Keith F. Punch's expertly crafted guide!

This fourth edition dives deep into the essentials of research, covering theory, ethics, data collection, and analysis. With chapters dedicated to developing research questions, conducting literature reviews, and writing up findings, this book empowers you to master both quantitative and qualitative methods.

You will learn:

·         How to develop genuine empirical questions to guide your research.

·         Practical tips for collecting and analysing various types of data.

·         Real-life applications and examples to ground your understanding.

·         Strategies for effective research writing and presenting your findings.

Perfect for undergraduate and postgraduate students, this book lays a solid foundation for anyone embarking on their research journey.




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