A businessperson's guide to the language of business. The text draws from the writing and speeches of some of the most influential business leaders of the past 200 years. The author demonstrates the power of the "invisible" forces of metaphor.
In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society.
Get Invisible Powers by John J. Clancy at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has 352 pages.
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