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Involving the Audience : A Rhetoric Perspective on Using Social Media to Improve Websites

By: (Author) Lee Ann Kastman Breuch

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Ksh 7,200.00

Format: Paperback / Softback

ISBN-10: 0815384548

ISBN-13: 9780815384540

Series: ATTW Series in Technical and Professional Communication

Publisher: Taylor & Francis Inc

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 4th, 2018

Print length: 200 Pages

Weight: 322 grams

Dimensions (height x width x thickness): 22.70 x 15.10 x 2.00 cms

Product Classification: Communication studies
Media studies

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Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges.

Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.


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