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Irresistible Empire
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Irresistible Empire : America’s Advance through Twentieth-Century Europe

Book Details

Format Paperback / Softback
ISBN-10 0674022343
ISBN-13 9780674022348
Publisher Harvard University Press
Imprint The Belknap Press
Country of Manufacture US
Country of Publication GB
Publication Date Oct 1st, 2006
Print length 608 Pages
Weight 966 grams
Dimensions 23.40 x 15.50 x 2.90 cms
Ksh 5,750.00
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The most significant conquest of the 20th century may have been the triumph of American consumer society over Europe’s bourgeois civilization. It is this campaign that unfolds in de Grazia’s account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony.

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