Is it all About Image? : How PR works in Architecture
Book Details
Format
Paperback / Softback
Book Series
Architecture in Practice
ISBN-10
047086690X
ISBN-13
9780470866900
Publisher
John Wiley & Sons Inc
Imprint
Academy Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 20th, 2004
Print length
224 Pages
Weight
608 grams
Dimensions
16.20 x 23.90 x 1.70 cms
Product Classification:
ArchitecturePublic relations
Ksh 8,650.00
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Publicity is essential for keeping any architectural practice afloat - whether ita s on a local or global level. Add to this the thornier problems of legal constraints regarding self--promotion and the varying publicity needs of large and small firms - and the problem of generating publicity is complicated, indeed.
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