Is Military Advertising Effective? : An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
Book Details
Format
Paperback / Softback
ISBN-10
0833033417
ISBN-13
9780833033413
Publisher
RAND
Imprint
RAND
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 19th, 2004
Print length
96 Pages
Weight
167 grams
Dimensions
22.90 x 16.20 x 0.60 cms
Product Classification:
Political campaigning & advertisingMilitary life & institutionsOther warfare & defence issues
Ksh 2,700.00
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Fast
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