ISE Predictive Analytics for Business Strategy
by
Jeff Prince
Book Details
Format
Paperback / Softback
ISBN-10
1260084647
ISBN-13
9781260084641
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 4th, 2018
Print length
370 Pages
Weight
498 grams
Dimensions
20.50 x 23.20 x 1.30 cms
Product Classification:
Business & management
Ksh 10,250.00
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Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.
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