Italian Olive Oil Tins : Guatelli Collection
Book Details
Format
Hardback or Cased Book
ISBN-10
8836642020
ISBN-13
9788836642021
Publisher
Silvana
Imprint
Silvana
Country of Manufacture
IT
Country of Publication
GB
Publication Date
Feb 10th, 2020
Print length
168 Pages
Weight
1,490 grams
Dimensions
40.90 x 28.90 x 1.80 cms
Product Classification:
Advertising & society
Ksh 6,800.00
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Quality
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Between industrial progress and artistic research, the Guatelli Collection of oil cans traces the developments of advertising graphics between the 19th and 20th centuries.Text in English and Italian.
The Guatelli Collection is the most important collection of tin boxes for olive oil, from those for export to the ones destined for the domestic market, produced between the end of the nineteenth century and the end of the Second World War.
The prestige of the collection lies in the fact that it features the first clichés that served as a reference for the print of the entire production: they are a clear testimony of how, in the late nineteenth and twentieth centuries, in Liguria and particularly in the city of Imperia, as a result of the increase in the production of olive oil, establishments were set up to provide lithographed tinplate packagings for the Italian exporting industry.
So began the happy marriage between technological and industrial progress and artistic research that led to excellent results, not only from the commercial point of view but also as a means of transmitting the taste and the new languages of art, which were allowed to reach an ever wider audience.
Text in English and Italian.
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