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Journalism and PR

By: Jim Macnamara (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781433124273

Publisher: Peter Lang Publishing Inc

Publication Date: Aug 22nd, 2014

Weight: 538 grams

Dimension: 15.70 x 23.00 x 2.10 cms

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This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

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