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Judgment under Uncertainty

By: Camille Morvan (Author)

Manufacture on Demand

Ksh 4,800.00

Format: Hardback or Cased Book

ISBN-13: 9781912303687

Publisher: Macat International Limited

Publication Date: Jul 15th, 2017

Category: PSYCHOLOGY

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For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economics. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.

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