Just Call Me Orville : The Story of Orville Redenbacher
Book Details
Format
Paperback / Softback
Book Series
The Founders Series
ISBN-10
1557535957
ISBN-13
9781557535955
Publisher
Purdue University Press
Imprint
Purdue University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2011
Print length
132 Pages
Weight
236 grams
Dimensions
21.30 x 13.90 x 1.20 cms
Product Classification:
General & world historySales & marketing
Ksh 2,500.00
Publisher Out of Stock
Delivery Location
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Secure
Quality
Fast
Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the ‘popcorn king’, from his agricultural studies at Purdue University to his emergence as an American advertising icon. It paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.
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