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Key Account Management Excellence in Pharma & Medtech

By: Mike Moorman (Author)

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Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9781032128580

Publisher: Taylor & Francis Ltd

Publication Date: Feb 28th, 2022

Weight: 414 grams

Dimension: 15.40 x 23.50 x 2.10 cms

Category: Sales & marketing management

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Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.

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