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Key Debates in the Translation of Advertising Material

By: Beverly Adab (Author)

Manufacture on Demand

Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138437463

Publisher: Taylor & Francis Ltd

Publication Date: Jul 12th, 2017

Dimension: 23.40 x 15.60 x 45.30 cms

Category: LINGUISTICS

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Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also offers strategies for repackaging France as a tourist destination.

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