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Key Debates in the Translation of Advertising Material

By: Beverly Adab (Author)

Manufacture on Demand

Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9781900650809

Publisher: St Jerome Publishing

Publication Date: Nov 11th, 2004

Dimension: 23.40 x 15.60 x 50.00 cms

Category: Translation & interpretation

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Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre

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