Labour Policies, Language Use and the ‘New’ Economy : The Case of Adventure Tourism
2020 ed.
Book Details
Format
Paperback / Softback
Book Series
Language and Globalization
ISBN-10
3030487075
ISBN-13
9783030487072
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 11th, 2021
Print length
277 Pages
Ksh 16,200.00
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This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. speech, written texts, visual resources) are used within the production of place-making practices in two of the world’s top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand.
This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the world’s top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes.
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