Language and Cross-Cultural Communication in Travel and Tourism : Strategic Adaptations
Book Details
Delivery Location
Delivery fee: Select location
Delivery in 28 days
This new volume illustrates how one of the most rapidly evolving industries in the worldtravel and tourismhas transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-à-vis travel and tourism. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters.
Get Language and Cross-Cultural Communication in Travel and Tourism by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Apple Academic Press Inc. and it has pages.
