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Language and Cross-Cultural Communication in Travel and Tourism : Strategic Adaptations

By: (Edited by) Debanjali Roy , (Edited by) Nilanjan Ray , (Edited by) Soumya Sankar Ghosh , (Edited by) Tanmoy Putatunda

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Ksh 27,000.00

Format: Hardback or Cased Book

ISBN-10: 1774915707

ISBN-13: 9781774915707

Publisher: Apple Academic Press Inc.

Imprint: Apple Academic Press Inc.

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 3rd, 2024

Print length: 258 Pages

Weight: 453 grams

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Observes the theoretical and scholarly undertakings of tourism. Cross-examines culture and intercultural facets of tourism interactions, focussing on culture as a process or phenomenon of individuals. Examines the extent to which linguistic and cultural differences are identified, constructed, and maintained in tourism encounters.

This new volume illustrates how one of the most rapidly evolving industries in the world—travel and tourism—has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-à-vis travel and tourism. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters.


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