Language Management : From Bricolage to Strategy in British Companies

Name: Language Management
Brand: Multilingual Matters
SKU: 9781800415928
Price: 18000 KES
Availability: OutOfStock
ISBN: 9781800415928

by Natalie Victoria Wilmot

Book Details

Format Hardback

Book Series Language at Work

ISBN-10 1800415923

ISBN-13 9781800415928

Publisher Multilingual Matters

Imprint Multilingual Matters

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 12th, 2022

Print length 166 Pages

Weight 410 grams

Dimensions 24.00 x 16.10 x 1.70 cms

Product Classification: Bilingualism & multilingualism Bilingualism and multilingualism Translation & interpretation Translation and language interpretation International business Business communication & presentation Business communication, etiquette and presentation

KSh 18,000.00

Currently unavailable 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.

Get Language Management by Natalie Victoria Wilmot at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Multilingual Matters and it has 166 pages.