Launching New Products : Best Marketing and Sales Practices
Book Details
Format
Paperback / Softback
ISBN-10
160649922X
ISBN-13
9781606499221
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2015
Print length
150 Pages
Weight
218 grams
Dimensions
22.80 x 15.20 x 0.80 cms
Product Classification:
Sales & marketing
Ksh 3,300.00
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The goals of this book are to discuss critical topics in launching new products, and to distil successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members.
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