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Law and Creativity in the Age of the Entertainment Franchise

By: Sydney) Bowrey Kathy (University of New South Wales (Author) , Sydney) Handler Michael (University of New South Wales (Author)

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Ksh 17,300.00

Format: Hardback or Cased Book

ISBN-13: 9781107039896

Publisher: Cambridge University Press

Publication Date: Nov 13th, 2014

Weight: 482 grams

Dimension: 23.60 x 16.00 x 1.70 cms

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Much of the value in the entertainment industry today lies in franchises - fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity - that create an ongoing marketplace presence. This book explores how artists, owners and entrepreneurs stretch IP laws to commercialise 'creativity', and the impact of these developments.

Get Law and Creativity in the Age of the Entertainment Franchise by Kathy (University of New South Wales, Sydney) Bowrey at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Cambridge University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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