Leading by Weak Signals : Using Small Data to Master Complexity

Master complex problems and face radical uncertainty by unleashing the power of small data

Is your business using data to its optimum potential? In complicated well-structured problem situations, executives rely on Big Data. However, when faced with complexity and uncertainty they are challenged to skillfully handle Small Data. Leading by Weak Signals argues that impending dangers, new business opportunities or innovative ideas may be missed when data are classified as simply not "big enough."

This insightful book with its new approach initiates a radical shift in perspective from running the business to changing the business. While Big Data are very well suited to run a business efficiently, Small Data lay open phenomena which are connected to transforming a company, like inflection points, scale changes, or critical transitions.

The authors present practical business examples and an 8-step framework to implement their ideas in teams and on the individual level. This offers reflective practitioners a guideline for leveraging the enormous potential of weak signals for effective strategy development and operational execution in times of uncertainty – and gives them the competitive edge they need to succeed.

"In today''s VUCA world, transforming a company requires observation of ''weak signals'' to uncover early signs of change or disruption. This insightful book provides readers with practical examples and tools to navigate complexity and stay ahead of the competition, as I have personally witnessed in my own company''s journey." -- Torsten Leue, CEO of Talanx AG

"Leading by weak signals" would be seen as "the art of leading" if there were not a science behind it. Peter and Mark are excellent at making its principles and tricks useful for practitioners. In a world of increasing complexity, Leading by Weak Signals is not only part of every leader''s toolkit, but also part of their survival kit. -- Martin Pfiffner, author of The Neurology of Business